Monday, November 5, 2012

The Graphics of Wine

There's no doubt that the wine industry has changed a lot, from snobs with fancy descriptive words to modern enthusiasts who appreciate a good glass. Wine producers have also evolved with time and have created new varieties and blends, but also have modernized the way their wines attract people from the shelves.


The new era wine makers want to communicate to their target markets what the wine is all about, like the woodsy flavors that and inherent to the wine or the time of the year and occasion when they should be consumed because they are seasonal wines.


Many people nowadays are choosing their wines based on price and the label design, which makes it even more important for new labels entering the market to stand out from the competition.


The typical strategy to make these products stand out are looking for unique elements of their landscapes and history that make the wines truly unique. European wines can evoke the long history of monarchies and Australian wines reflect the rugged terrains where the vines grow.


So, nest time you find a wine that has an out of the ordinary label, take a good look at it and let your imagination fly as to what that label means.

Have a great week!

P.S. Please don't forget to donate to hurricane relief efforts!
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16 comments:

  1. The Dainty Dolls HouseNovember 5, 2012 at 4:35 AM

    Very nice...I don't drink, but I like learning about stuff like this :) Have a great week doll x

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  2. A Life Un-StyledNovember 5, 2012 at 5:30 AM

    I always try to look beyond the label, but these days as you so righly point out, it's difficult not to get distracted by the labels! The price isn't something I factor at all, I tend to look out to see if it's a single vineyard wine wine or not. The Squealing Pig out of New Zealand has awesome labels!

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  3. UnknownNovember 5, 2012 at 8:58 AM

    I do love a good label although I've seem some really great ones on some really bad cheap wine...that top image is so pretty, I'm sure you could convert a few beer drinkers to become wine lovers just from the picture!

    xo Mary Jo

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  4. roothNovember 5, 2012 at 9:17 AM

    I do love browsing wine labels and am guilty of sometimes making my decisions that way

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  5. The Garage StarletsNovember 5, 2012 at 9:33 AM

    Great labels!

    http://www.thegaragestarlets.com/

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  6. LEIGHNovember 5, 2012 at 9:33 AM

    I do love the labels! I find it funny how very few wines have real corks now!

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  7. bridechicNovember 5, 2012 at 10:59 AM

    I live out here in the wine country of Northern California. For me a visit to the winery means more than the label. NY has some outstanding wines too. Loved visiting The Finger Lakes in upstate where all the wineries are.

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  8. honey my heartNovember 5, 2012 at 2:04 PM

    i must admit, sometimes i buy the bottle because i like the label design.

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  9. Elle SeesNovember 5, 2012 at 2:24 PM

    I'm a sucker fornlanels and packaging and design!

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  10. Always MayleeNovember 5, 2012 at 2:45 PM

    Great packaging can go a long way for sure!

    xo, Yi-chia
    Always Maylee

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  11. The Chic SheetNovember 5, 2012 at 4:14 PM

    A good glass of wine is one of my FAVORITE things :)


    XX,
    Miranda

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  12. Camila FariaNovember 5, 2012 at 4:27 PM

    I love a beautifully designed wine label!

    http://naomemandeflores.com/en

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  13. GloriaNovember 5, 2012 at 6:35 PM

    I almost always pick wines based on the design of their labels :-) I'd buy that second bottle in a heartbeat!

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  14. little luxury listNovember 5, 2012 at 7:36 PM

    It is all about the packaging! I also like specific grapes too, but after that it is about the label design!

    xoxo,
    Chic 'n Cheap Living

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  15. jNovember 5, 2012 at 8:32 PM

    I have been known to select wines and alcohol based on the label and sometimes it leads to a very nice surprise.

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  16. Albertina M. CisnerosNovember 5, 2012 at 11:41 PM

    I am enjoying the labels so much.....I just saw one called Expensive wine....I saw it over at Mrs. Lilien's....too funny!

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